Courage. Confidence. Character. Individually, these three words are strong, compelling, and generally something a person strives to have or to be. Together, these words are powerful to anyone who is a Girl Scout, was a Girl Scout, or associated with one even just through buying cookies. These three words create an everlasting, nostalgic, yet effective impact that allows Girl Scouts of the USA to hold the number 10 spot out of 200 companies in the World Value Index rankings, and number 9 in the Top 10 nonprofits, overall.

As defined by enso, “The World Value Index measures the extent to which Americans are inspired by brands’ missions — and the extent to which that inspiration drives active support and purchase.” Thanks to our Girl Scout girls and adults, past and present, we are recognizable and memorable. The Girl Scout mission is strong on it’s own, but it’s our members and alumnae who bring that mission to life.

Thanks to a Gold Award Girl Scout, people are aware that Girl Scouts is so much more than camp or cookies.

Thanks to a Cadette troop’s Take Action Journey project, people find themselves with a better alignment of their beliefs supporting the Girl Scout mission.

Thanks to a leader who no longer has children of their own in Girl Scouts but continues to volunteer her time and energy because she is so passionate and excited to support a life-changing organization.

Thanks to a Girl Scout Daisy dad who is “Man Enough to Be a Girl Scout,” and wears the shirt he purchased with pride as he bumbles through his first meeting alongside his brand new co-leader.

Awareness, alignment, support, purchase. These are the four dimensions enso measures to determine the rankings of the World Value Index. Whether it’s participating as a Girl Scout, troop leader, cookie captain, donor, or even just buying a can of nuts or box of cookie, we know and are fortunate that Girl Scouts is such a highly viewed and supported organization.

And we just want to say thank you. It’s a great time to be a G.I.R.L.